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The Visionary / Integrator Duo

The synergy between a Visionary and an Integrator is a key factor in the success of any entrepreneurial company.  This information will help you assess whether I'm the right match to bring your vision to life.   

Image by Manuel Nägeli

Mission

My mission is to help Visionaries realize their vision by leveraging the Entrepreneurial Operating System ( EOS® ) to crescendo their business to its full potential.

Vision

As a Fractional EOS® Integrator, I see myself as an orchestra conductor, the Visionary as the symphony composer, and our team members are the musicians.  I make the Visionary's masterpiece come to life.

Image by Dayne Topkin
Image by Manuel Nägeli

Core Values

My core values enable my clients to realize their vision by inspiring teams to perform at their best:

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  • People Focused

  • Results Driven

  • Collaborative Spirit

  • Unwavering Integrity

  • Live Joyfully

Meet Brenda

Fractional EOS® Integrator

Brenda's Bio

Brenda Ferguson is a seasoned professional with over three decades of experience in diverse corporate settings. Serving as a Fractional Entrepreneurial Operating System (EOS®) Integrator, Brenda's expertise lies in orchestrating complex business components, akin to conducting an orchestra, to cultivate cohesive and high-performing teams.

 

Throughout her extensive career, Brenda has traversed various domains, including Operations, Customer Experience, Strategy, Marketing, Sales, Business Development, PMO, Help Desk Support, Consulting, and Managed Services. Her exceptional talent lies in connecting the dots across these disciplines, earning her the reputation of a strategic maestro who can envision the holistic picture and navigate organizations toward success.

 

Recognized as an organizational turnaround expert, Brenda passionately advocates for continuous process improvement, guided by her mantra, "Don't wait to make it perfect before you make it better." Her unwavering commitment to enhancing operational efficiency is a cornerstone of her leadership.

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Brenda's leadership style is a harmonious blend of collaboration and inspiration. She propels teams into action, consistently delivering outstanding results while fostering unity and exceeding Key Performance Indicators (KPIs). With a career spanning fast-growing startups, publicly held corporations, Private Equity-funded enterprises, and bootstrapped entrepreneurial ventures, Brenda possesses the adaptability and profound insights required to thrive in various corporate environments.

 

Brenda Ferguson's illustrious career is a testament to her expertise as a Fractional EOS® Integrator and strategic visionary. Her unyielding dedication to excellence, fervent drive for growth, and extraordinary capacity to harmonize diverse elements for success make her an indispensable asset in the realm of business leadership.

Brenda Ferguson with Rayna
Orchestra audience applauding

Prior Results (a sampling...)

Impressive Growth Catalyst

  • Skyrocketed qualified leads by 665% in 12-month period, valued at $346M

  • Acquired 20 net new recurring revenue customers in 18 months worth $3.8M/year

  • Expanded recurring revenue by 77% from 49 existing customers

  • Transformed marketing from a cost center to a revenue generation engine

  • Created 80% YoY growth with breakthrough training and marketing strategies

  • Launched sales enablement strategy to generate $98M incremental revenue stream

  • Spearheaded organizational transformation initiatives that doubled EBITDA over 2.5 year period

Organizational Turnaround Expert

  • Retooled an entire company to execute a major market pivot to align with Visionary's vision

  • Stabilized and grew a declining recurring revenue stream by 41% in 1st year and 79% in 2nd year

  • Developed and implemented Go to Market strategy to successfully combine 3 business units into 1 

  • Eliminated largest customer satisfaction issue, shrinking open incidents by 82%

  • Restructured and optimized $260M business unit to improve profitability

  • Cut customer time to reach “steady state” by 33% in less than 1 year

  • Improved quality to slash contract terminations due to Customer Sat issues by 71%

Multi-Faceted Strategic Leader

  • Drove major initiatives and built new teams as a full-time COO and EOS® Integrator

  • Held simultaneous executive roles in Customer Experience, Marketing, PMO, Managed Services Operations

  • Built and/or revamped Business Development, Account Management, Sales, and Sales Operations teams 

  • Collaborated closely with Finance and Human Resources throughout my career

  • Provided technology and change management consulting to drive digital transformation for clients

  • Worked in startups, publicly held, Private Equity-funded, and bootstrapped privately owned companies

  • Balances collaboration, people-focus and accountability to drive results and create a harmonious workspace

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